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There have been a number of successful use cases already on TikTok despite the platform being fairly new. Some of the early adopters on TikTok include sports teams, musicians and colleges as well as specific businesses. In a lot of cases they have found that their TikTok videos create more engagement than they do on other social platforms.
The Bailey Bakery
There have been a lot of bakeries, pastry chefs and cake decorators use TikTok for their marketing with good results. This makes sense because baking and cake making is highly demonstrative. You will find a lot of videos of chefs and cake decorators doing their thing to music on TikTok. A number of chefs and bakers have amassed followings of over 100,000 on TikTok but the Bailey Bakery really stands out. At the time of writing they have over 4 million followers and their videos have received over 90 million hearts (likes). Their videos all show bakers decorating cookies to background music. Sometimes they use the “speed up” effects as well.
Anthony Barbuto Lawyer
This one will probably surprise you. It seems unlikely that lawyers would do well on TikTok but there are quite a few on there that are getting good results. Some of the law firms use the platform for brand awareness and they have fun in the processes. The biggest lawyer success story on TikTok is Anthony Babuto. At the time of writing he has over 1.8 million followers and his content has more than 26 million hearts. Other lawyers share their advice and expertise on TikTok and some videos get thousands of hearts and comments.
University of Florida
It is no surprise seeing universities and colleges with TikTok accounts. Some are doing better than others and the University of Florida is certainly making their mark on the platform. They have more than 83,000 followers and almost a million hearts for their videos. The University of Florida shares a lot of different experiences such as a behind the scenes look on campus, accomplishments of various students, videos on sports hype and even dance challenges.
Lis Nas X
Again no surprise to see musicians using TikTok but Lil Nas X is a smart rapper who used the platform to really get the word out about his music. Most people have heard the “Old Town Road” song and you can thank TikTok for this in a large part. A couple of years ago Lil Nas X was unknown but he worked out how he could use the meme culture of TikTok to appeal to the “cool kids” on the platform. His Old Town Road song went viral and ended up being the longest number one song on the Billboard Hot 100 and Spotify. How did he do this? Well he posted a video of him performing the song on the TikTok platform which was quickly turned into a meme. This spread like crazy and produced over 500 million video views and resulted in over 5 million users creating videos around his hashtag #oldtownroad.
The Lomile Shop
If you own an ecommerce store then you need to read this. There are a lot of small ecommerce stores using the TikTok platform to promote their products now. They do this by creating and uploading videos that show how their products work to background music. The Lomile Shop has really done well on TikTok. They created a video showing one of their products for closet organizing and this received nearly 2 million hearts and almost 7,000 comments. What can TikTok do for your online store?
The Washington Post
This is another usage case that may surprise you. The Washington Post has around 160,000 followers and their content has over 4 million hearts. The content created by the Washington Post uses the features of TikTok really well. They really embrace the fun challenge and meme culture of the platform. Some of their most popular videos provide a behind the scenes look at their newsroom. In one video there is a fun exchange between the editor and a reporter that received almost 100,000 hearts and more than 160 comments.
The Pasco County Sheriff’s Office
Cops on TikTok? You had better believe it. There are a great number of cops, including entire sheriff’s offices, that have a presence on TikTok. One of the first of these law enforcement agencies to get onto TikTok was the Pasco County Sheriff’s Office.
Other Success Stories
There are other success stories on TikTok too. The NBA is on the platform and they have over 5.5 million followers and their content has more than 79 million hearts. They always post varied content ranging to highlights of basketball matches to fans dancing! Most of the NBA teams have their own TikTok accounts.
A good example of this is the Chicago Bulls who actually have an account for their mascot who has the name “Benny the Bull. Benny has an Instagram account as well but he has more followers on TikTok. Benny creates collaboration videos with other mascots. One of the most popular of these videos was with the mascot from the Philadelphia Flyers who has the name Gritty.
This just goes to show that TikTok offers many opportunities for co-marketing. We hope that these successful use cases have inspired you to get started with the TikTok platform to promote your business. Get in now while it is still growing and you too can create a huge following and a great marketing channel.
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