Checkout other articles and scroll down for interesting stuff related to Digital Marketing , Affiliated Marketing, Seo , YouTube , CRYPTOCURRENCY TRADING IN 2021 , Health and Fitness , Relationship etc.
Introduction
The TikTok social media platform has seen explosive growth over the last two years. It now has 500 million users that are desperate for fun and exciting content and this is a massive opportunity for you to promote your business. To be successful with TikTok marketing you need to know how the platform works and how the users interact with each other. TikTok appeals to a younger demographic and you really need to speak their language to be successful. This guide will explain all you need to know about TikTok to create successful marketing campaigns.
What is TikTok and Why should you care ?
A lot of people have never heard of TikTok. Marketers that spend advertising money on social media platforms do not know anything about it or the potential that it provides. That’s OK for you because it means that there is less competition for you to worry about. In fact TikTok has been in the news recently for the wrong reasons. There was concern that the platform was not safe for youngsters to use. The truth is that there was some dodgy content on TikTok but they have cleaned up their act and removed a lot of videos that did not meet their community guidelines and terms of use.
Here are some other key statistics about TikTok:
There are more users of TikTok on Android than iOS
At the moment the largest user base is in India representing around 43%
Around 66% of TikTok users are less than 30 years old
The average time spent on the TikTok platform is 52 minutes
There has been an increase with in-app purchases of 275% year on year
29% of the user base use TikTok every day
Challenges work well – the #RaindropChallenge has more than 685 million views and the #TumbleweedChallenge created 8,000 videos and has more than 9 million views in a week
For the #InMyFeelings challenge there are over 5 million videos on TikTok compared to 1.7 videos on Instagram
TikTok Growth Factors
So how did TikTok grow so quickly? The platform has really taken a lot of people by surprise with its significant growth in such a short space of time. Here are some of the main reasons for the growth of TikTok:
- Endorsements from Celebrities
- Content that is Localized
- It is easy to use TikTok
Types of Posts on TikTok
- Music Videos
- Comedy Videos
- Special Effects Videos
- Duet Videos
- Challenge Videos
TikTok HashTage
Reasons to use TikTok Hashtags There are a number of important reasons why you should use TikTok hashtags. Here are the two most important reasons:
- Get more Likes and Exposure
- Increase your Following
Marketing Strategy for TikTok
We believe that there are three effective ways that you can market your brand on TikTok: 1. You create your own branded channel and upload relevant videos for your niche
2. You can identify and work with influencers on TikTok to increase your reach on the platform
3. You can advertise on TikTok (we will cover this in the next chapter).
A lot of marketers on TikTok use a combination of these things to grow their followers and increase their reach. In this chapter we will discuss the 8 most successful marketing strategies that many brands use:
1. Hashtag Challenges
2. Use Duets
3. Use Influencers
4. Use Scarcity
5. Be Authentic
6. Build a Community
7. Encourage User Generated Content
8. Promote your Videos on other Social Channels
TikTok Ads
TikTok started to show short ads in January 2019. Later in April 2019 TikTok launched the beta version of their managed service platform which created a biddable ad environment. Reps from TikTok will run the ads for you but this is sure to change. So here we want to explain the types of ads that are available on the TikTok platform. There are a few things that you need to know about TikTok ads first. You can only use an in feed video ad. This is sensible as the platform is renowned for its short video clips. You have the choice of three different models with these ads:
1. Cost Per Click (CPC)
2. Cost Per Thousand Impressions (CPM)
3. Cost Per View (CPV) – this is a 6 second view
In terms of audience targeting you can go for gender and age as well as geo targeting at state level. Going forward TikTok plans to introduce other targeting options such as behavioral, interest and more granular demographics.
TikTok Analytics
When you are promoting your business on any social media platform you need to regularly check how you are doing. It should never be a case of putting content out there and hoping for the best. You need to know what is working and what isn’t so here we will give you the lowdown on TikTok analytics.
There are three categories on your TikTok analytics dashboard which are:
1. Profile overview
2. Content insights
3. Follower insights
Learn TikTok Mastery for Business
Social Plugin